Everyday Milk Powder DVC

 

The message behind this DVC is that even a small act of kindness can make a big difference and even create a friendship that you would have never expected to have. It’s based on a woman who is a Muslim and it’s the first day of Eid but she lives alone and lives far from her family so she cant celebrate it as she would like too. Her neighbor who is Christian comes to know about her situation and so she decides to invite her over for evening chai.

Characters:

Woman 1: The Christian Woman

Woman 2: The Muslim Woman

VISUALS

AUDIO

Int. Evening time In Kitchen Shot 1- the Christian woman is opening the kitchen cabinet and reaches in to pull something out. Shot 2- shot shows her taking out a sachet of everyday milk powder. Shot 3- closeup shot of her talking while holding the sachet Shot 4- she walks over to the stove where there’s some tea already brewing Shot 5- closeup slow-motion of cutting the sachet opening Shot 6- closeup slow-motion of the powder pouring into the pot of tea Shot 7- shot shows the woman pouring the tea out in cups that are already places in the tray Shot 8- closeup of her grabbing the tray of the counter and the shot focuses on the cups full of tea Shot 9- she walks into the living room where another woman wearing kameez shalwar is sitting. Shot 10- the first woman sits down next to the other women and they both share a cup of tea and chat with each other. Shot 11- AD ends with the everyday powder milk product displayed on the screen with a special Eid Mubarak Logo printed on the package.

Subtle festive music plays in the background.   ” Jab mujhe pata chala k aisha Eid ka phela din akele manaygi, tou mene socha usko shaam chai k liye hi kiu na bola lon!”     “Mein apni chai k liye Everyday istemal karti hon”     “Is Eid,   everyday apki chai ko dai aik naya andaaz”            ” Jab everyday apke paas ho, tou eid ka maza kiu na ho”